Personal Selling in Action

The 3 areas of value creation that the sales promoter offers to the customers are:

Enhancing the customer’s knowledge of ScoopZ ice cream
The sales promoter of ScoopZ will performance a live demonstration to her customers on the process of how ScoopZ's handmade ice cream is being made and to educate them in terms of the steps and techniques involved in making the ice cream. This allows customers to build interest for ScoopZ’s ice creams and to gain knowledge how ScoopZ’s ice cream is made.

The making of ScoopZ ice cream

Besides, customers are allowed to try on the spot the flavors of the various ice creams to aid in their purchasing decision as customers may want to try out the flavor that appeals to them first before buying. The sales promoter can introduce new flavors or recommend the customers the most popular flavor in the store (e.g. durian) to increase customers’ interest in ScoopZ product.

      

Asserts the advantages and benefits of the products to its customers

Other than the basic information regarding the ice creams, details such as the specifications and ingredients of the ice cream have to be made known to customers before they buy the ice cream. The ice creams in ScoopZ are handmade, making it of a higher density which makes them less likely to melt so fast as compared to other types of normal ice cream. As more and more consumers are health conscious, customers visiting ScoopZ might be interested to know about the health related issues. ScoopZ promoter can ensure customers the health benefits or advantages of consuming ScoopZ as compared to other brands of ice cream. For example, informing the customers that ScoopZ ice cream contain less fats or sugar than other brands, to assure health conscious customers to consume them without a burden.

By knowing the benefits of the ScoopZ ice cream, customer might actually be more convinced about trying ScoopZ.  Other than benefits and advantages, customers would also like to know about the downside of consuming ScoopZ ice cream. For example, to those customers who are allergy to milk or nut content might be keen to know the content and ingredients used inside the ice cream.The sales promoters are available to elaborate and describe the flavors available to the customers before the customer can decide which to buy.

Creates a memorable customer experience

ScoopZ makes their store more than just a place for customers to purchase ice cream but engaging them in social interaction in a pleasing store ambience. Moreover, by performing live demonstration to her customers on the process of how ScoopZ's handmade ice cream is being made, the sales promoter do offer  customers experience that is  new, fresh and exciting.

The sales promoter understands that doing business is much more than just selling things to customers. Thus, she understands that she is not just selling ice cream but are selling ‘happiness’ to her customers.

Moreover, the sales promoter engages her customer's by involving the customer to actively engage in the sampling of the different types of ice cream flavors offering in store.

Lastly, she provides good customer service to her customer and values her customer as an important asset of the company which in turn creates a memorable experience for her customer.

Salesperson of ScoopZ selling ice cream