Sources of Prospects

ABOUT TRADESHOW:

Controls Instrumentation and Automation 2011 (CIA 2011) is a leading event in Asia for process control and automation, offering an extensive showcase of the latest technologies in the industries such as Chemical, Food, Petroleum/Energy, Waste and Water sector, relating to process engineering. CIA 2011 provides a platform and opportunity for exhibitors to showcase their latest process control and instrumentation technologies to engineers and buyers of oil and gas companies in the industry.

EXHIBITOR: BIOCON SOLUTIONS PTE LTD (BIOCON)

BIOCON is a leading distributor in the global life science, research and pharma industry with offices in Singapore, Malaysia, Thailand and India. BIOCON's business is highly diversified across products and services, geographic regions and customer segments. The company offers products from a wide range of manufacturers, to a large number of customers primarily in Asia Pacific locations.

BIOCON's principal customers are major pharmaceutical, biotechnology, chemical, technology, clinical, food processing companies, universities and research institutes, governmental agencies, environmental testing organizations and tertiary schools. BIOCON distributes a diversified products, includes Media, equipment and instruments, furniture, protective apparel, production and safety products and other life science and laboratory products and supplies.

BENEFITS OF PARTICIPATING CIA 2011 

Powerful marketing medium to generate potential sales leads

With more than 300 exhibitors within CIA 2011, and being one of the largest tradeshow showcasing process control and automation engineering technologies, it attracts a huge number of both exhibitors and visitors from all over the world to this event.

Statistics from CIA 2009 shows that exhibitors from over 28 countries from countries such as China, France, Germany, United Kingdom and visitors from different continents such as Europe and North Asia came to  participated in the event. This shows the power and potential of the event for an exhibitor to take part in.

With the great exposure of this event, participating company like BIOCON can reach out to a larger scale of clients at a time. It targets specifically at the potential audience as participants usually are interested in relating products/services for them to participate in the tradeshow. By showcasing at the CIA 2011, BIOCON will be able to acquire qualified leads, by directly interacting with potential clients who visits their booth during the event. They will be able to exchange information about the company and show them on the spot their products and services that BIOCON has.  Visitors at their booth will also be able to exchange thoughts and provide instant feedback for the company regarding their products/services. 

Gain experience and exposure

CIA 2011 being a dominant event in the process control and automation industry, it draws much attention of various large companies as well as small enterprises. It provides a great chance for BIOCON to share and review their ideas, at the same time get exposed and learn from other exhibitors’. At CIA 2011, BIOCON is among the presence of many local and overseas exhibitors. The opportunity to exchange and share experience with other global players is important for BIOCON to step up in their invention and relationship.

Also, by participating in the tradeshow, BIOCON will be able to demonstrate their presence in the market and to get a chance to meet the press. This serves as a form of publicity for the company, reaching beyond current region. It will also enhance the image and visibility of the company towards to market.