Guest Speaker Series

Guest Speaker: Mr. Michael Lee5 highlighted points provided by the guest speaker during his course of sharing: (1) Importance of ComplaintsSingaporeans likes to complaint a lot on small things. In sales, complaints are very concerned of and worried about by the company. It is often the start of a problem. Complaints will affect a company on their sales and largely on their reputation which is very critical. When the reputation of the company goes down, it will in turn affect the sales and cause sales to drop as well. Citing an example shared by the guest speaker: the CEO of SMRT wasn't at fault for the major MRT train breakdowns. It is clearly known that her position does not cause the train to breakdown (i.e. even she is not the CEO of SMRT,...

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Why People Buy?

Introducing the......... Lexus LS 600 h L Hybrid Car!Features: 1.   Full hybrid TechnologyThe world's first full V8 hybrid car, Lexus developed full hybrid technology, which combines both series and parallel configurations, for maximum performance with improved fuel economy and significantly reduced emissions.Competitor manufacturers are just starting to introduce mild hybrid models, based on the parallel layout. Series hybrid: An electric motor drives the wheels. The engine's only role is to generate electricity. This system is best suited to slow moving, stop-go, traffic as it is not capable of generating higher speeds. Parallel hybrid: The engine always provides the drive power, with the electric motor only assisting with...

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Personal Selling in Action

The 3 areas of value creation that the sales promoter offers to the customers are:Enhancing the customer’s knowledge of ScoopZ ice cream The sales promoter of ScoopZ will performance a live demonstration to her customers on the process of how ScoopZ's handmade ice cream is being made and to educate them in terms of the steps and techniques involved in making the ice cream. This allows customers to build interest for ScoopZ’s ice creams and to gain knowledge how ScoopZ’s ice cream is made.The making of ScoopZ ice creamBesides, customers are allowed to try on the spot the flavors of the various ice creams to aid in their purchasing decision as customers may want to try out the flavor that appeals to them first before buying. The sales promoter can introduce new flavors or recommend the customers...

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Sources of Prospects

ABOUT TRADESHOW:Controls Instrumentation and Automation 2011 (CIA 2011) is a leading event in Asia for process control and automation, offering an extensive showcase of the latest technologies in the industries such as Chemical, Food, Petroleum/Energy, Waste and Water sector, relating to process engineering. CIA 2011 provides a platform and opportunity for exhibitors to showcase their latest process control and instrumentation technologies to engineers and buyers of oil and gas companies in the industry. EXHIBITOR: BIOCON SOLUTIONS PTE LTD (BIOCON) BIOCON is a leading distributor in the global life science, research and pharma industry with offices in Singapore, Malaysia, Thailand and India. BIOCON's business is highly diversified across products...

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SELLING SKILLS

3 selling activities we most like most to perform SELLINGSelling function is the foundation of personal selling whereas all selling activities start with selling. In order to sell our products, we have to plan out all the selling activities like searching for potential customers and to call on potential accounts. We also need to take care of all the others operations such as promoting and advertising our products to encourage them in buying from us. Selling functions though is the hardest step to achieve perfect result throughout a sales job as it involves external customers who are sometimes hard to be pleased. It has a widescope covering from searching for customers till customer purchase. However we would like to perform it still, as it...

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